About Us
Belfast Roots.
Global Reach.
Building brands from the ground up since 1987.
Target Dry began with a simple belief: outdoor apparel should be practical, well designed and accessible. For over 40 years, we have built on that belief from our headquarters in Belfast, Northern Ireland, developing outdoor apparel brands that combine quality, functionality and innovation.
From Belfast, we manage every aspect of our brands, from product design and development through to global sourcing, commerce and international distribution. Our experience, established partnerships and understanding of the outdoor market allow us to develop products that meet the needs of both consumers and retail partners around the world.
Today, Target Dry is a growing outdoor apparel group with four distinct brands, each with its own identity, purpose and customer, but united by the same commitment to quality, innovation and creating products designed for life outdoors.
Our Mission
To build the next generation of outdoor brands from Belfast to the world.
Our Journey
The Story So Far
Founded in Belfast
Target Dry is established in Belfast, Northern Ireland with a vision to create practical outdoor apparel.
Mac in a Sac Launches
The flagship packable waterproof brand is born, redefining convenience in outdoor clothing.
International Expansion
Distribution partnerships established across European, North American and Asian markets.
Lighthouse Clothing
Launch of Lighthouse Clothing, bringing outdoor lifestyle apparel inspired by coast and countryside.
DTC & Marketplace Growth
Significant expansion in direct-to-consumer and marketplace channels alongside wholesale.
Global Brand Group
An established outdoor apparel group operating across 30+ markets with four strong brands.
Our Home
Proudly based in Belfast, Northern Ireland.
Belfast is where we started and where we continue to operate. The city's resilience and determination run through everything we do, from product design to brand building.
